Keratec IFP PE is a patented, keratin-derived active that provides a ‘protein shield’ to help protect the hair from common environmental aggressors and pollutants, such as UV, Ozone and Sulphur Dioxide. Capable of creating a coherent film on the surface of the hair, Keratec IFP PE offers excellent cuticle smoothing benefits. Building on the recent growth of the biomimetic trend, proteomic techniques have been used to analyse proteins lost from the hair following different styling practices and have proven that Keratec IFP PE contains peptide sequences that match those leached from Asian rebonded hair whilst also imparting excellent sensorial benefits.