The modern consumer seeks an individualised approach to grooming practices and hair care is no exception. Hair care routines differ from person to person and are often based on an individual’s hair type, individual style, as well as hair concerns. Due to the diversity and complexity of hair care, companies must continuously develop novel and innovative products to keep up with ever-evolving hair trends. Examples of contemporary hair care trends include: silicone-free products, sulphate-free shampoos, damage repair and protection, bond-building, multicultural hair solutions as well as vibrant, long-lasting hair dyes.
We offer a myriad of quality ingredients for an array of diverse hair care applications ranging from scalp care, conditioning, hair colouring, cleansing, damage care and styling offering benefits such as softening, strengthening, thermal protection, frizz control, colour retention and moisturisation. In addition, we test many of our hair care products on various hair types with a variety of claims substantiation equipment. Our international formulation team aids customers in product development to meet consumer specialised needs.
Featuring new products as well as products that can be formulated into trendy hair care applications.
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