The modern consumer seeks an individualised approach to grooming practices and hair care is no exception. Hair care routines differ from person to person and are often based on an individual’s hair type, individual style, as well as hair concerns. Due to the diversity and complexity of hair care, companies must continuously develop novel and innovative products to keep up with ever-evolving hair trends. Examples of contemporary hair trends include: silicone-free products, sulphate-free shampoos, molecular hair rejuvenation as well as vibrant, long-lasting hair dyes.
We offer a myriad of quality ingredients for an array of diverse hair care applications ranging from scalp care, hair colouring, and damage care offering benefits such as softening, conditioning and moisturisation. In addition, we test many of our hair care products on global hair types with a range of equipment available for claims. Our international formulation team aids customers in product development to meet consumer specialised needs.
Featuring new products as well as products that can be formulated into trendy hair care applications.
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