• Utilises a novel encapsulation technology to ensure the targeted delivery and controlled release of actives to the scalp
• Instant sebum reduction from the first application, with continual improvement after repeated applications
• Consumer perceivable improvements in hair aesthetics
• Offers consumers the ability to adapt their usual hair wash routines
Healthy scalp: healthy hair
Consumers are understanding the importance of scalp care as part of overall hair health and aesthetics.
Time: a precious commodity
Need for convenient, low-maintenance cleansing solutions, that don't compromise on performance.
Water is under increasing strain and consumers are looking for water conscious options.
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