Today, washing your hair is no longer just about cleansing the hair. It has also become another stage of treatment, offering diverse functions and benefits. Consumers are seeking shampoos to meet their specific needs and desires. Today you will see products that are both pearlescent and transparent and offer a variety of claims including: salt-free, sulphate-free, anti-dandruff, moisturising, colour protection, and much more. The list of benefits is long so there is an ideal shampoo for every type and style of hair!
Create the perfect shampoo with Croda's innovations.
Our surfactant-based rheology modifiers such as Crothix and Versathix provide efficient viscosity building and thickening capabilities coupled with shear thinning. Also, Croda offers rheology modifiers based on acrylate chemistry from both cationic and anionic groups that provide excellent suspension and stabilisation capabilities which can be used in a variety of hair care applications.
Surfactants are amphiphilic, which means they are soluble in both oil and water. They are used in shampoos to aid the removal of dirt and oil. We have a large range of surfactants that cater to the different needs of consumers.
Most consumers relate foaming of a shampoo to its cleansing capabilities. It is perceived that more lather results in a deeper clean. We provide a range of foaming agents that can be formulated into shampoos.
Pearlisers are incorporated into personal care products to give a pearlescent sheen. It can be used in hair care products such as shampoos. We have several pearlisers for our customers to choose from.
Conditioning agents are used widely across hair care applications to improve the sensory feel and appearance of hair as well as for protection, replenishment and reparative benefits. We carry an array of speciality cationic compounds to incorporate into hair care applications.
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