Protection

At the same time that consumers have gained freedom and a wide range of product options to model their hair and create different styles, the great variety of these techniques and products ends up causing hair damage. Blow dryers, flat irons, colouring products, waxes, sprays and sun exposure are some of the factors that can weaken the hair structure, making the hair more susceptible to damage, and leaving it drier, brittle and compromised.

Consumers need products that protect hair from damage and help keep the structural integrity of the hair intact even after extreme conditions. We develop innovative ingredients that protect and preserve the hair structure and give freedom to the consumers to express their style without worry.