At the same time that consumers have gained freedom and a wide range of product options to model their hair and create different styles, the great variety of these techniques and products ends up causing hair damage. Blow dryers, flat irons, colouring products, waxes, sprays and sun exposure are some of the factors that can weaken the hair structure, making the hair more susceptible to damage, and leaving it drier, brittle and compromised.
Consumers need products that protect hair from damage and help keep the structural integrity of the hair intact even after extreme conditions. We develop innovative ingredients that protect and preserve the hair structure and give freedom to the consumers to express their style without worry.
Numerous studies place oxidative stress at the heart of the ageing process. We supply active ingredients that can be incorporated into hair care products to help fight ageing.
Excessive heat and chemical treatment to hair has caused hair to become weak, rough and dull. We have ingredients that target the different facets of chemically damaged hair.
The urban environment has a detrimental impact on hair quality and health. Harmful UV rays, environmental pollutants and particulate matter all contribute in weakening hair's integrity. We have a wide range of products which help protect the hair from these environmental aggressors.
Combing or brushing hair with excessive force puts significant physical stress on the hair fibre and may result in hair fall and breakage. We have products with great detangling, smoothening and softening properties that will protect against mechanical damage.
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