Feel is of paramount importance to a product's success. If a skin care product does not feel good upon application, the consumer will not purchase it again. It has been proven that a vast majority of the initial skin feel of a product is driven by the emulsifier, versus the emollient. As the aesthetic profile of a product is an important part of its initial design and development, it is possible to engineer both great initial and final feel of a skin care product through careful choosing of the emulsifier systems and emollients.
Our Sensification™ system demonstrates the science behind sensory innovation™, allowing formulators to predict the initial feel of their formulations by understanding the sensory of the emulsifier as depicted by a quadrant system – describing the feel and the viscosity of simple emulsions created. With Croda’s extensive knowledge, and experience in developing emulsifiers from a variety of chemistries, we can offer solutions for a variety of systems such as steric stablised or liquid crystal, as well as naturally-derived options and more.
Sodium Polyacrylate (and) Ethylhexyl Cocoate (and) PPG-3 Benzyl Ether Myristate (and) Polysorbate 20
Multifunctional anionic rheology modifier. Thickens up to 65,000 cPs at 2%, auto-emulsifies up to 30% oil or silicone and adds unbeatable smooth,.....
Extremely versatile chemistry group of emulsifiers with a wide variety of applicability to emulsion technology.
100% naturally-derived, highly effective emulsifiers offer outstanding efficiency and versatility.
Classic range of emulsifiers that efficiently create oil-in-water emulsions.
Create stable and elegant water-in-oil emulsions.
Traditional range of emulsifiers that efficiently use principles of HLB for creation of oil-in-water emulsions.
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