LUSTREPLEX®* is designed to help create lustrous, healthy-looking hair when delivered from a shampoo system. It increases the “Hair Humidity Resistance Factor” (H2RF) to reduce the effect of humidity and provides manageability and control over frizz. Evaluations conducted on the shine index confirm that the incorporation of LUSTREPLEX® will maintain the shine normally lost by the hair during shampooing. It is also proven to condition and detangle both virgin and bleached hair. All of these benefits are further complemented by its ability to resist build-up, allowing the consumer to remain faithful to one brand without the need for stripping or anti-residue shampoos.
Lenguaje: English | Tipo: Data Sheet | Tamaño: 735.29kb
Lenguaje: English | Tipo: Data Sheet | Tamaño: 320.83kb
For healthy, manageable hair with brilliant shine choose Lustreplex, a patented quaternary conditioning agent specially designed to deliver visible results from shampoo systems. Proven to maintain the hair’s natural lustre, often lost during shampooing, and to effectively condition without dulling or build-up, Lustreplex allows the hair’s inner beauty to shine through. With exceptional humidity defying properties and detangling benefits Lustreplex creates smooth, controllable hair that looks and feels great.
Lenguaje: English | Tipo: Product Overview Sheets | Tamaño: 514kb
Lenguaje: Spanish | Tipo: Data Sheet | Tamaño: 732.2kb
Lenguaje: Portuguese | Tipo: Product Overview Sheets | Tamaño: 474.84kb
Consumer Insights on Cleansing Conditioners
Within the last two years, a new product type came into the US hair care market – the cleansing conditioner. This new concept and the momentum it is beginning to gain caught the attention of Croda’s marketing team who wanted to know more. To do so, a dialogue was initiated with hair stylists and consumers to better understand what was driving consumers to use these cleansing conditioners and to understand why many were developing a great degree of loyalty to them.Cleansing conditioners will very likely grow in popularity, as formulators understand the key benefits consumers look to achieve through their use. It is expected that this new product category will very quickly fragment to provide “personalized” products that address specific consumer hair care needs.
Lenguaje: English | Tipo: Brochure | Tamaño: 196kb
Lenguaje: Spanish | Tipo: Product Overview Sheets | Tamaño: 2070kb
Certified Halal Ingredients Guide - REACH Compliant Edition
Certified Halal Ingredients Guide - REACH Compliant Edition This brochure was designed to aid sales and customers formulating for halal where REACH registration or exemption is essential. If REACH is not essential, please refer to the global certified ingredient guide when formulating for halal.
Lenguaje: English | Tipo: Brochure | Tamaño: 1728.08kb
Secrets to Achieving the Perfect Glass Hair
Lenguaje: English | Tipo: Presentation | Tamaño: 1138.6kb