Women who color their hair seek ways to make the color last and to condition their hair after the damage that can result from the coloring process. This formulation combines the color retention need with the desire of busy women to save time with cleansing conditioners that can improve hair health with highly effective conditioning agents. ARLASILK™ PLN is a multifunctional ingredient that provides excellent color lock and emolliency. It delivers exceptionally high silicone content to hair and creates a long lasting, silky feel. CRODAZOSOFT™ DBQ conditioning agent has a proven softening effect, defends against cuticle abrasion, and protects artificial hair color. KERADYN™ HH reduces inter-fiber friction between hair strands, enhances fiber alignment, and restores healthy hair dynamics to damaged hair. KERESTORE™ 2.0 is a highly specialized, keratin derived conditioning active that intelliegently treats the most damaged areas of the hair. CRODAMOL™ SFX provides shine to hair. Formulated specifically for color retention and treatment of colored hair, this mild cleansing conditioner is a novel product format for use in a modern woman’s grooming routine.
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