Many consumers are interested in the benefits of cleansing conditioners, which include mildness and convenience, but are looking for a cue that these products are cleansing their hair. This sulfate-free formulation produces a light lather to cue cleansing functionality for the consumer while still providing the benefits that cleansing conditioners offer. REJUASOFT™ conditions and softens the hair, delivering a moisturized feeling. LUSTREPLEX™ protects the cuticle from damage, shields against humidity for frizz-control and adds shine resulting in lustrous hair.
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