Using chemistry and novel molecule discovery, Plant Impact identifies ways to improve the yield and quality of crops by stimulating or moderating plant responses in both healthy and stressed crops during key growth stages. Their spray and seed treatment products help growers to unlock the potential of soybean, wheat and other important world crops to help feed our growing population.
Following the acquisition, Plant Impact will retain its identity, becoming a subsidiary within Croda Europe and reporting into Croda’s Life Science business, which already has a longstanding reputation for crop protection additive and adjuvant ingredients, alongside a seed enhancement offering. Bringing together the technical and marketing expertise of these businesses will deliver an enhanced portfolio of products to customers around the world.
Nick Challoner, President of Croda Life Sciences, said: “With a strong science base, Plant Impact is a natural fit for our Business, as is their focus on sustainably improving yields using crop enhancement, a fast growing sector of the global crop input market. Like our people, their team can draw upon years of experience gained as a leader in the world of agricultural chemicals. Our strategy will be to maximise the benefits that this integration offers.”
John Brubaker, Chief Executive Officer of Plant Impact, said: Croda’s support of Plant Impact’s scientific and commercial development will allow our team to fully deliver the promise of crop enhancement technology for the world’s farmers and for the suppliers who serve them. Together, we will work to grow the Crop Care and Life Science business and offer new innovation to our global customers.”