Health and fitness have emerged as status symbols, especially with young consumers keenly aware of how they look on social media and brands are keeping in mind Snapchat and Instagram users when it comes to creating products. Celebrity endorsement from the likes of Beyoncé, Rihanna and Rita Ora using social media to display their ‘active lifestyles’ has also brought the trend into the mainstream. Sportswear brands are teaming up with personal care brands and some going as far as to create their own products to meet the requirements of this fitness savvy market. As such, brands are tapping into the athleisure trend and catering to the needs of the active consumer during every aspect of their workout routine, creating products and regimes that require less time, effort, upkeep and that provide convenience and portability.
To learn more about the athleisure trend and the ingredient solutions we have to offer, check out the latest Trends and find our athleisure presentation here.