When make-up becomes skin care…According to recent findings from The NPD Group’s 2018 Makeup In-Depth Consumer Report, nearly all U.S. women using makeup, or 90 percent, reported using makeup with skincare benefits. Discover Majestem® Drypure™ from Sederma that brings anti-ageing and protecting benefits to make-up. This powder version of Majestem® is an eco-designed, pure lyophilised plant cell culture extract, without excipient, easily dispersible in powder make-up or powder format skincare. Effective right from the first application, Majestem® Drypure™, incorporated into a loose powder, has been demonstrated in vivo to provide immediate protection against oxidation. In the longer run, it improves the quality of the skin and reduces lines while protecting against pollution damage*. Stay at the top of the hybrid makeup trend with Majestem® Drypure™ and Be ACTIVEly Committed with Sederma to translate sustainability, safety and ethics into leading innovation and marketing advantages.