Toxins brought by pollution and other environmental stresses can damage hair. To maintain or improve its health it is important to detoxify, strengthen and protect hair. This shampoo effectively cleans the hair without being harsh, thanks to Crodasinic LS30 which confers mildness and counter-irritancy. It also contains Keravis PE, a multi-faceted protein complex that strengthens each hair strand, preventing breakage and hair fall. Crodafos HCE imparts conditioning and helps deliver active ingredients into the hair more effectively, while Fruitbio smoothes the cuticle, potentially reducing the adhesion of pollution particles to the hair.