The usage of product is to give quick clean effect on hair with rinsing off needs. Athleisure life style and trend is already popular in North American market, which gradually extended to Asian, or global market. As for athleisure life, the key attribute could be easy to use, and portable when they have exercise or go to the gym. This rinse free shampoo fits well for this concept with less foam. In this product, Glycerox™ 767 and Crovol™ A70 provide basic clean efficacy. Keravis™ PE support “hair strengthening” or “anti-breakage” claim and Crodarom® Green Caviar support “anti-oxidant” claim.