Discover our extensive product portfolio
We are a global specialty ingredient supplier to the beauty and personal care industry, dedicated to meeting evolving consumer needs, along with maintaining our commitment to sustainability and social responsibility. Known by our well-recognised brands, Alban Muller, Croda, Crodarom, Iberchem, Parfex and Sederma, we synergistically combine to offer a complete and total solution for manufacturers of products for beauty and personal care.
Through Purposeful Beauty™, we have made it our mission to create ethical and responsible solutions that accelerate the evolution to a more sustainable future, ensuring a positive impact on both people and planet.
Discover more about Purposeful Beauty, our new podcast, and how Croda can help your brand on your sustainability journey!
Discover our latest blogs
Formulating cosmetics for the conscious consumer
The Covid-19 pandemic has accelerated the rise of conscious consumerism and mindful consumption. Conscious consumers have a holistic approach to purchasing decisions with specific expectations from...Read more
‘What’s Your Purpose?’ Discover how sustainability is evolving the Personal Care industry with Mintel
In our first episode of ‘What’s Your Purpose?’, our new Beauty Care Sustainability podcast, we spoke about sustainability trends with Andrew McDougall, Mintel’s Director of Beauty and Personal Care...Read more
How to get formulators and consumers speaking the same sensory language using syntax and semantics
Croda sensory expert, Dr Jasmine Leong, explores how the sensory language associated with formulating skin care products can differ between technical aesthetics (or syntax) and consumer adjectives (or...Read more
Sulphates in the Personal Care industry - myth busting
Sulphates have acquired a negative consumer perception in recent years and, as a result, can carry some negative connotations. But why are these ingredients demonised in the mind of consumers, and...Read more
Introducing Purposeful Beauty™
Introducing ‘Purposeful Beauty’ – the newly formed identity that will cover our Personal Care sustainability initiatives. Through Purposeful Beauty, we have made it our mission to create ethical and...Read more
How TikTok colour cosmetic trends are influencing the Generation Z beauty industry
The upcoming Generation Z beauty industry is undeniably shaped by TikTok makeup trends arising from content creators and TikTok influencers. Learn the latest colour cosmetic trends and how our...Read more