Young attractive male in bathroom looking at his reflection in the mirror with a towel over his shoulder

Male grooming

Over the years a man’s grooming routine has evolved and it is no longer just a simple shower, shave and deodorant – it is so much more. Men’s grooming routines are now much more complex and a focus in a male’s day to day life. The modern man’s routine can include facial cleansers, moisturisers, bronzing, hair and beard colourants as well as men’s make-up.

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Male grooming by Sederma presentation

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Beard care by Sederma presentation

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Beard care

Whether a male chooses a clean-cut look, maintained stubble or a groomed full beard, beard care is a crucial step in a man’s routine and there are many ways a man can take care of this, including balms, oils and serums.

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Skin care

The male skincare routine has come a long way from just using a bar of soap to wash the face and can now have many different steps including, cleansers, toners, moisturisers and serums. The increasing complexity in male skincare routines is inspired by the 10-step skincare routines popular in Korea. This Korean idea of ‘perfect’ looking skin is a huge influence on new and upcoming skincare products and trends.

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Male make-up

Make-up is no longer just for females as the boundaries for genderless beauty become blurred. Similar to the female make-up market, this can be seen in many different ways as some males may choose to create a bold full glam look to express their creativity and personality, whereas other males may opt for a more subtle ‘no-make-up’ look created using concealers, neutral liners and lightweight foundations or bb creams.

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