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The male skincare routine has come a long way from just using a bar of soap to wash the face and can now have many different steps including, cleansers, toners, moisturisers and serums. The increasing complexity in male skincare routines is inspired by the 10-step skincare routines popular in Korea. This Korean idea of ‘perfect’ looking skin is a huge influence on new and upcoming skincare products and trends.
Make-up is no longer just for females as the boundaries for genderless beauty become blurred. Similar to the female make-up market, this can be seen in many different ways as some males may choose to create a bold full glam look to express their creativity and personality, whereas other males may opt for a more subtle ‘no-make-up’ look created using concealers, neutral liners and lightweight foundations or bb creams.