
Male grooming

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Beard care

Skin care
The male skincare routine has come a long way from just using a bar of soap to wash the face and can now have many different steps including, cleansers, toners, moisturisers and serums. The increasing complexity in male skincare routines is inspired by the 10-step skincare routines popular in Korea. This Korean idea of ‘perfect’ looking skin is a huge influence on new and upcoming skincare products and trends.

Male make-up
Make-up is no longer just for females as the boundaries for genderless beauty become blurred. Similar to the female make-up market, this can be seen in many different ways as some males may choose to create a bold full glam look to express their creativity and personality, whereas other males may opt for a more subtle ‘no-make-up’ look created using concealers, neutral liners and lightweight foundations or bb creams.
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Silverfree
Freedom to be authenticSilverfree helps visibly reduce the density of white hair and helps recover the original hair colour

NG Birch sap
Get the essentials... in just 2 weeksOligo-elements for cutaneous firmness and moisturisation, especially for men

Crodarom Black Pearl
The queen of pearlsA natural marine mineral supply which may support the regulation of complexion and rejuvenation from dry to tired skin and hair

Solaveil HTP1 MBAL
Perfectly balancedBalancing an effective particle size with appealing aesthetics, our latest innovation brings perfect harmony to your skin protection products