Blog | Keep updated on personal care industry news and trending topics

Formulating cosmetics for the conscious consumer

The Covid-19 pandemic has accelerated the rise of conscious consumerism and mindful consumption. Conscious consumers have a holistic approach to purchasing decisions with specific expectations from...

‘What’s Your Purpose?’ Discover how sustainability is evolving the Personal Care industry with Mintel

In our first episode of ‘What’s Your Purpose?’, our new Beauty Care Sustainability podcast, we spoke about sustainability trends with Andrew McDougall, Mintel’s Director of Beauty and Personal Care...

How to get formulators and consumers speaking the same sensory language using syntax and semantics

Croda sensory expert, Dr Jasmine Leong, explores how the sensory language associated with formulating skin care products can differ between technical aesthetics (or syntax) and consumer adjectives (or...

Sulphates in the Personal Care industry - myth busting

Sulphates have acquired a negative consumer perception in recent years and, as a result, can carry some negative connotations. But why are these ingredients demonised in the mind of consumers, and...

Introducing Purposeful Beauty™

Introducing ‘Purposeful Beauty’ – the newly formed identity that will cover our Personal Care sustainability initiatives. Through Purposeful Beauty, we have made it our mission to create ethical and...

beautiful asian female with dramatic makeup

How TikTok colour cosmetic trends are influencing the Generation Z beauty industry

The upcoming Generation Z beauty industry is undeniably shaped by TikTok makeup trends arising from content creators and TikTok influencers. Learn the latest colour cosmetic trends and how our...

Menopausal women

In this blog, you will find out what menopause is, what are the consequences on the skin and what solutions can bring cosmetics. Indeed, menopause is a new challenge for women and cosmetic brands are...

Resilient beauty and the consumer desire to ‘bounce back’ in 2022

The pandemic introduced the notion of resilience to many consumers, and they now have greater appreciation of the impact their choices can have on their hair and skin. They are empowered to find...

Person holding personal care waterless formulation bar

Water conscious beauty

Waterless beauty has become one of the most prominent trends within the personal care industry today as consumers continue to take conscious steps towards more sustainable routines. As a result, the...

Sun care formulation development mistakes

Sun care is known to be one of the most difficult areas of cosmetic formulation development, especially when formulating natural sun care with Titanium Dioxide and Zinc Oxide. This blog covers the top...

TikTok beauty trends

Beauty brands are using TikTok to inspire their newest innovations to the market. Learn about the power of influencer marketing, and how to create a TikTok strategy that is beneficial to your beauty...

International Women’s Day 2022 – Celebrating how our women in chemistry support women around the globe

Happy International Women’s Day! Learn how our women in chemistry support women across the world and how at Croda we work together to forge a sustainable, progressive community that actively provides...

Hair shine and colour vibrancy: a unique methodology to validate hair care formulations

Luscious, shiny hair is at the top of most consumers’ wish lists when it comes to their beauty care routine and is an important visual indicator that their hair is in good condition. Learn more about...

Sun care formulation for Asian sensory

Find out all about what the Asian consumer wants in their sun care formulation, and how our R&D team in the region worked collaboratively to meet this need.

The importance of women in chemistry: Our experiences at Croda

International Day of Women and Girls in science is an important day for women and girls across the world. Find out about the experiences of women at Croda in the chemical industry as we celebrate...

women brushing healthy strong hair care formulation

The science of hair strength: the key to developing consumer relevant hair care formulations

The desire for strong, healthy hair transcends all hair types and consumer demographics, a sentiment which illustrates the inseparable link between these two attributes in the mind of consumers. Learn...

Sensory in skin care

How a skin care product feels is critical to the experience created by its use and plays a key role in quality and efficacy perception. Discover our new SenStories selector tool, helping you to...

Our EMEA Highlights from 2021

Croda Personal Care’s highlights for 2021 that include new product launches, formulation expertise, company news. This includes three exciting new acquisitions as well as events, trend and inspiration...

Croda personal care exhibition staff on stand

The Return of the Exhibition?

With exhibitions returning in 2021, how have these changed in light of the Covid-19 pandemic and will they continue to be a success?

eye makeup inspired by the 2022 colour of the year very peri

Colour of the year 2022, this year’s colour cosmetic trend

As society grapples with unprecedented change since the pandemic, explore Pantone’s colour of the year for 2022. Very Peri signals a new era of hope and reflects how our physical and digital lives...