Rejuvasoft, with sulphate-free, silicone-free, and vegan suitable credentials, is an innovative conditioning system that offers formulators and manufacturers many distinct advantages including high-performing conditioning, detangling and softening, clean credentials, and formulation flexibility. Rejuvasoft can act on its own as a robust chassis or in combination with other hair care actives, delivering various benefits in a simple, easy-to-use pastille. Meeting the rise of minimalism and clean beauty lifestyles, Rejuvasoft allows for one-pot processing and creates a premium conditioning base with minimal ingredients. It can create a variety of product formats from light, detangling sprays to thick and rich masks.