Purposeful Beauty™ – Providing sustainable beauty solutions
Through Purposeful Beauty™, we have made it our mission to create ethical and responsible solutions that accelerate the evolution to a more sustainable future, ensuring a positive impact on both people and planet.
Every day, we are pushing forward for positive change. From ensuring an ethical and transparent supply chain in the sourcing of our materials; to reducing carbon emissions and energy usage in the manufacture of our ingredients; through to producing innovative formulations that provide essential solar protection, as well as through the use of our ingredients and technologies to promote healthy lives and wellbeing, we are committed to achieving a more sustainable personal care industry, and we would love you to join us on our journey.
What's Your Purpose?
Discover thought provoking insights on a number of sustainability orientated topics with our new podcast ‘Purposeful Beauty™ – What’s Your Purpose?’. We aim to spark conversation around the role sustainability is playing towards shaping the future of beauty. Follow us, as we speak with respected industry experts and learn about the purpose that drives them to strive for a more sustainable Personal Care industry.
New episodes are released monthly! Check our our most recent episodes below, and follow us on Spotify or SoundCloud to stay up-to-date.
Learn more about our sustainable initiatives
Purposeful Beauty™ in action
Sustainability is at the heart of product innovation at Croda and it is considered at all stages of product development. We are championing sustainable personal care ingredients through sustainable innovation, sourcing, and manufacture.
Be ACTIVEly Committed
Clean beauty corresponds to a demand for healthy, ethical and eco-conscious products. Sederma, Crodarom and Alban Muller are elevating the concept to the “committed beauty” by providing transparency along the entire supply chain, to the benefit all.
Discover our latest posts to learn more
Sunscreen and UV filter myth busters
The Solaveil™ team debunk some of the biggest sunscreen and SPF myths and share the facts. Tackling some of the most common misconceptions about sunscreens amongst the general public, this blog will...
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TikTok hair care and scalp care trends – how is it evolving the beauty landscape and influencing Generation Z?
TikTok has become the platform of choice to embrace hair diversity, to uncover and share peer-to-peer testimonies, to solve hair and scalp conditions, and even, to break down the science behind hair...
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Want to avoid greenwashing? Consider ingredient transparency…
Greenwashing is becoming increasingly offensive as consumer desire for honesty and transparency rises. Ingredient transparency is a key step to avoiding this bad practice…
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Who are the new players blowing a wind of change in the French beauty market?
Who are the new beauty brands? How do these new players breath a change in the French beauty market? To answer these questions, we explored a selection of those brands blooming in the French beauty...
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