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Personal Care
Personal Care

Purposeful Beauty™ – Providing sustainable beauty solutions

We are committed to being the most sustainable supplier of innovative ingredients, helping to provide solutions to some of the world’s biggest challenges. 

In Beauty Care, we are pushing forward for positive change in all aspects of our work. From ensuring an ethical and traceable supply chain in the sourcing of our materials; to sharing transparent data around the manufacture of our ingredients; and transforming our portfolio by producing sustainable, innovative technologies that promote healthy lives and wellbeing; we are committed to achieving a personal care industry that puts purpose behind our actions. 

Through Purposeful Beauty™, we have made it our mission to create ethical and responsible solutions that accelerate the evolution to a more sustainable future, ensuring a positive impact on both people and planet.

We hope to educate beauty customers and consumers on relevant sustainability-related topics in personal care, communicate the progress that Croda and other reputable partners and organisations are making in this area, and lead thought-provoking conversations that will challenge our industry to push barriers.

We would love for you to join us on our Purposeful Beauty journey.

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Purposeful Beauty Logo

Introducing Purposeful Beauty™

Introducing ‘Purposeful Beauty’ – the newly formed identity that will cover our Personal Care sustainability initiatives. Through Purposeful Beauty, we have made it our mission to create ethical and responsible solutions that accelerate the evolution towards a more sustainable future, ensuring a positive impact on both people and planet.

What's Your Purpose?

Join in on the conversation discussing sustainability orientated topics with our new podcast ‘Purposeful Beauty™ – What’s Your Purpose?’. Our podcast aims to spark conversation around the role sustainability is playing towards shaping the future of beauty – covering topics such as sustainable palm, transparency, and the basics of carbon.

Follow us, as we speak with respected industry experts and learn about the purpose that drives them to strive for a more sustainable Personal Care industry.

Check back for new episodes! Listen to our most recent episodes below, and follow us on Spotify or SoundCloud to stay up-to-date

Read our blogs

 

Learn more about our sustainable initiatives

Sustainable personal care ingredients

Purposeful Beauty™ in action

Sustainability is at the heart of product innovation at Croda and it is considered at all stages of product development. We are championing sustainable personal care ingredients through sustainable innovation, sourcing, and manufacture.

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Be ACTIVEly Committed

Clean beauty corresponds to a demand for healthy, ethical and eco-conscious products. Sederma, Crodarom and Alban Muller are elevating the concept to the “committed beauty” by providing transparency along the entire supply chain, to the benefit all.

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