Purposeful Beauty™ – Providing sustainable beauty solutions
Through Purposeful Beauty™, we have made it our mission to create ethical and responsible solutions that accelerate the evolution to a more sustainable future, ensuring a positive impact on both people and planet.
Every day, we are pushing forward for positive change. From ensuring an ethical and transparent supply chain in the sourcing of our materials; to reducing carbon emissions and energy usage in the manufacture of our ingredients; through to producing innovative formulations that provide essential solar protection, as well as through the use of our ingredients and technologies to promote healthy lives and wellbeing, we are committed to achieving a more sustainable personal care industry, and we would love you to join us on our journey.
What's Your Purpose?
Discover thought provoking insights on a number of sustainability orientated topics with our new podcast ‘Purposeful Beauty™ – What’s Your Purpose?’. We aim to spark conversation around the role sustainability is playing towards shaping the future of beauty.
Follow us, as we speak with respected industry experts and learn about the purpose that drives them to strive for a more sustainable Personal Care industry.
New episodes are released monthly! Follow us and listen to all our episodes on Spotify or SoundCloud.
Learn more about our sustainable initiatives
Purposeful Beauty™ in action
Sustainability is at the heart of product innovation at Croda and it is considered at all stages of product development. We are championing sustainable personal care ingredients through sustainable innovation, sourcing, and manufacture.
Be ACTIVEly Committed
Clean beauty corresponds to a demand for healthy, ethical and eco-conscious products. Sederma, Crodarom and Alban Muller are elevating the concept to the “committed beauty” by providing transparency along the entire supply chain, to the benefit all.
Discover our latest posts to learn more
‘What’s Your Purpose?’ Discover how sustainability is evolving the Personal Care industry with Mintel
In our first episode of ‘What’s Your Purpose?’, our new Beauty Care Sustainability podcast, we spoke about sustainability trends with Andrew McDougall, Mintel’s Director of Beauty and Personal Care...
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How to get formulators and consumers speaking the same sensory language using syntax and semantics
Croda sensory expert, Dr Jasmine Leong, explores how the sensory language associated with formulating skin care products can differ between technical aesthetics (or syntax) and consumer adjectives (or...
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Sulphates in the Personal Care industry - myth busting
Sulphates have acquired a negative consumer perception in recent years and, as a result, can carry some negative connotations. But why are these ingredients demonised in the mind of consumers, and...
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Introducing Purposeful Beauty™
Introducing ‘Purposeful Beauty’ – the newly formed identity that will cover our Personal Care sustainability initiatives. Through Purposeful Beauty, we have made it our mission to create ethical and...
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