Purposeful Beauty™ – Providing sustainable beauty solutions
We are committed to being the most sustainable supplier of innovative ingredients, helping to provide solutions to some of the world’s biggest challenges.
In Beauty Care, we are pushing forward for positive change in all aspects of our work. From ensuring an ethical and traceable supply chain in the sourcing of our materials; to sharing transparent data around the manufacture of our ingredients; and transforming our portfolio by producing sustainable, innovative technologies that promote healthy lives and wellbeing; we are committed to achieving a personal care industry that puts purpose behind our actions.
Through Purposeful Beauty™, we have made it our mission to create ethical and responsible solutions that accelerate the evolution to a more sustainable future, ensuring a positive impact on both people and planet.
We hope to educate beauty customers and consumers on relevant sustainability-related topics in personal care, communicate the progress that Croda and other reputable partners and organisations are making in this area, and lead thought-provoking conversations that will challenge our industry to push barriers.
We would love for you to join us on our Purposeful Beauty journey.
What's Your Purpose?
Join in on the conversation discussing sustainability orientated topics with our new podcast ‘Purposeful Beauty™ – What’s Your Purpose?’. Our podcast aims to spark conversation around the role sustainability is playing towards shaping the future of beauty – covering topics such as sustainable palm, transparency, and the basics of carbon.
Follow us, as we speak with respected industry experts and learn about the purpose that drives them to strive for a more sustainable Personal Care industry.
Read our blogs
Beauty Cares about Carbon – How the beauty industry can help mitigate climate change
Climate change is no longer something that we can set to tackle in the future. Read this blog to discover some of the actions that can be taken to reduce our carbon emissions in Beauty and Personal Care, and the wider chemicals industry.Read more
Want to avoid greenwashing? Consider ingredient transparency…
Greenwashing is becoming increasingly offensive as consumer desire for honesty and transparency rises. Ingredient transparency is a key step to avoiding this bad practice…Read more
How sustainable palm oil helps decrease deforestation
Palm oil is a hot topic in the Personal Care industry as many brands search for alternatives due to concerns about deforestation. But boycotting palm oil is not the answer – sustainable palm oil is.Read more
Learn more about our sustainable initiatives
Purposeful Beauty™ in action
Sustainability is at the heart of product innovation at Croda and it is considered at all stages of product development. We are championing sustainable personal care ingredients through sustainable innovation, sourcing, and manufacture.
Be ACTIVEly Committed
Clean beauty corresponds to a demand for healthy, ethical and eco-conscious products. Sederma, Crodarom and Alban Muller are elevating the concept to the “committed beauty” by providing transparency along the entire supply chain, to the benefit all.