Seminarios Web

Committed Beauty - eSeminar Europe

In personal care, the demand for healthy and eco-conscious products is called the clean beauty trend that Sederma is elevating to the concept of “committed beauty” that benefits all. Consumers are asking for concrete facts and proof around brand ethical and sustainable practices all along the supply chain. The perception of the company image influences more and more consumer purchase decisions. The need for transparency is then greater than ever.

Grooming Essentials for Men

Modern Men are paying more attention to their appearance. In fact, the Asia Pacific male personal care market is expected to see the largest absolute growth and is expanding at a forecast CAGR of 8.1% to US$11.5 billion by 2020! To cater to this growing market, Croda analysed the current market trends and created a Men's Grooming Kit consisting of hassle-free formulations that deliver long-lasting results. Topics covered include: · Exploring current Market Dynamics and Trends · Introducing and explaining the formulations in our Men's Grooming Kit · Q&A with our formulators

Skin Protection Against the Sun, and Beyond

In this e-seminar, we will explore how Croda is at the forefront of skin protection and how we are constantly creating innovative and sustainable solutions to protect consumers from daily harmful exposure. We’ll also showcase how Croda is well positioned to deliver a variety of protective metal oxide technologies that mesh well with the FDA’s recent proposed rules.

A Metamorphosing Future

Change is the only thing that’s constant about the modern world. To keep pace, today’s consumers are adapting. In our latest forecast, we explore the trend of consumer METAMORPHOSIS and how it will drive future changes in the world of beauty.

Achieving a Blemish-Free Complexion

The majority of the population experiences acne-prone skin at some point in life, and represents a major market in the United States. Whether you are formulating OTC acne treatments or companion products designed for blemish control, there are a variety of approaches for perfecting the complexion.

Active colour cosmetics: beyond decorative beauty - eSeminar Asia

Nowadays, consumers expect more from their colour cosmetics than simply masking and decorative effects; they desire and look for colour cosmetics that also provide long-term beautifying benefits. From the introduction of “active” powders, soothing lipsticks, moisturising foundation and now BB Creams ( “Blemish Balm”) and CC creams (“Colour Correcting”), “Fusion Concepts” are the Next Big Things on the shelves.

Active colour cosmetics: beyond decorative beauty - eSeminar Europe

Nowadays, consumers expect more from their colour cosmetics than simply masking and decorative effects; they desire and look for colour cosmetics that also provide long-term beautifying benefits. From the introduction of “active” powders, soothing lipsticks, moisturising foundation and now BB Creams ( “Blemish Balm”) and CC creams (“Colour Correcting”), “Fusion Concepts” are the Next Big Things on the shelves.

Advances in glycation research reverse AGE - eSeminar Asia

With glycation being one of the major causes of premature skin aging, this event demonstrates the visible benefits achieved by an advanced technology proven to prevent and reverse AGE.

Advances in glycation research reverse AGE - eSeminar Europe

With glycation being one of the major causes of premature skin aging, this event demonstrates the visible benefits achieved by an advanced technology proven to prevent and reverse AGE.

Beauty influences from the Fashion Week catwalks: Fall/Winter 2017/2018

Fashion and beauty are intimately connected. Beginning of March, the curtain has closed for another season on the Fashion Week, the most influencing and trendsetting fashion event. Discover what has taken over the catwalks and get inspirations for your upcoming skin care and hair care product developments.

Caring for Color-Treated Hair

Consumers are spending an increasing amount on their hair color and are consequently seeking products designed to protect and maintain their investment. This presentation discusses hair color trends, the need for protection and methodologies for proving claims.

Committed Beauty - eSeminar Asia

In personal care, the demand for healthy and eco-conscious products is called the clean beauty trend that Sederma is elevating to the concept of “committed beauty” that benefits all. Consumers are asking for concrete facts and proof around brand ethical and sustainable practices all along the supply chain. The perception of the company image influences more and more consumer purchase decisions. The need for transparency is then greater than ever.

Create a Conditioner Every Hair Type will Love - US eSeminar

Multicultural consumers are driving trends in personal care now more than ever – but formulating for a wide range of ethnicities can be a real challenge. We’ve taken that challenge to task with the Multicultural Conditioner for Damaged Hair.

Effortless Cleansing: Make-up Removal Solutions

The skin cleansing market is influenced by a number of cosmetic trends from all over the world. In Croda’s new eSeminar “Effortless Cleansing: Make-up Removal Solutions” we focus on current and new technologies in the market and provide you with solutions to meet growing consumer needs. We will be looking at the various systems available in skin cleansing and demonstrate both the performance and consumer benefits that can be delivered through using different approaches to the removal of make-up. Join Adam Young, Skin Care Marketing, for an overview of the facial skin cleansing market with ways Croda can help you deliver innovative cleansing solutions to meet consumer needs.

Experience Sensification: An Interactive Sensory Workshop

This interactive e-seminar introduces Sensification™, the Science behind Sensory Innovation™, and invites you to feel the effects the emulsifier system has on the initial sensory profile of an emulsion.

Facing the environment beautifully - eSeminar Asia

Skin is constantly exposed to a wide range of aggressions against which its natural defences are no longer sufficient. Polluted atmosphere, air-conditioning, stress, poor diet, alcohol and tobacco, excessive exposure to the sun and climatic conditions weaken our body’s shield leading to premature ageing and hypersensitivity among other unpleasant effects.

Facing the environment beautifully - eSeminar Europe

Skin is constantly exposed to a wide range of aggressions against which its natural defences are no longer sufficient. Polluted atmosphere, air-conditioning, stress, poor diet, alcohol and tobacco, excessive exposure to the sun and climatic conditions weaken our body’s shield leading to premature ageing and hypersensitivity among other unpleasant effects.

Facing the environment beautifully - eSeminar U.S.

Skin is constantly exposed to a wide range of external aggressors against which its natural defenses are no longer sufficient. This presentation explains and discusses: 1) Effects of various environmental aggressions 2) Recent scientific findings in this area 3) Practical approaches for cosmetic applications

Flourishing in the New World: Global and Regional Personal Care Trends

Our experts offer new insight into one megatrend pivotal for the Personal Care category: the Wellbeing trend. In addition to the global picture, we spotlight one specific region: Latin America.

Formulating for China: A practical approach - eSeminar Asia

The spending power of the Chinese consumer extends far beyond China’s borders, and for cosmetic companies successfully catering to the unique needs of this demographic, China is proving to be an indispensable growth powerhouse.

Formulating for China: A practical approach - eSeminar Europe

The spending power of the Chinese consumer extends far beyond China’s borders, and for cosmetic companies successfully catering to the unique needs of this demographic, China is proving to be an indispensable growth powerhouse.

Formulating for China: A Practical Approach - Part 1: Skin Care

Many formulators are looking to create products specific to the Chinese market, yet ingredient regulations in China can be limiting and understanding the Chinese consumer can present a challenge. The first in a 3-part series, this presentation focuses on the Chinese Skin Care market to: 1) Review the latest changes in Chinese regulations 2) Explore current marketplace trends in Skin Care 3) Discuss China-approved formulations and technologies

Formulating for China: A Practical Approach - Part 2: Hair Care

Many formulators are looking to create products specific to the Chinese market, yet ingredient regulations in China can be limiting and understanding the Chinese consumer can present a challenge. The second in a 3-part series, this presentation focuses on the Chinese Hair Care market to: 1) Review the latest changes in Chinese regulations 2) Explore current marketplace trends in Hair Care 3) Discuss China-approved formulations and technologies

Formulating for China: A Practical Approach - Part 3: Actives & Claims Substantiation

As more manufacturers vie for attention by Chinese consumers, demonstrating efficacy for the most relevant beauty needs becomes paramount. The final installation of a 3-part series, this presentation focuses on actives for the Chinese market including: 1) The global impact of Chinese consumerism 2) Unique regulatory and cosmetic needs for this market 3) Claim-substantiated technologies that target beauty concerns specific to Chinese skin

Formulating for China: A Practical Approach for Skin Care & Hair Care

Many formulators are looking to create products specific to the Chinese market, yet ingredient regulations in China can be limiting and understanding the Chinese consumer can present a challenge. This live event will focus on the Chinese Skin & Hair Care market: · Review the latest changes in Chinese regulations on the use of cosmetic ingredients · Explore current marketplace trends in Skin & Hair Care · Discuss China-approved formulations and technologies · Live Q&A

Formulating Halal: Navigating the New Indonesia Legislation

Croda understands the importance of this growing halal segment, along with the new legislation in Indonesia, as we have been serving this market segment for over 20 years. We offer a wide range of speciality products from various manufacturing sites around the globe that meet the Majlis Ugama Islam (MUI) requirements that provide formulators the flexibility to create halal certified formulations consumers will love. Additionally, Croda is actively seeking certification of additional sites and products manufactured around the globe to further expand its product offerings to meet the needs of customers and global consumers.

FutureCast: Beauty Trends 2016

What will resonate most with beauty consumers in 2016? Through collaboration with a premiere global trends agency, Crodarom translates current megatrends in consumer attitudes, fashion and design into predictions for future cosmetic development.

Novel Conditioning: Opportunities for the Modern Woman

As consumers have long desired more than detangling properties from their conditioners, novel formulations and multi-benefit products are needed to maintain a competitive edge and remain relevant with consumers.

Plant stem cells: the best of nature amplified - eSeminar Asia

Plants produce a multitude of actives, some more interesting than others. Advances in plant stem cell culture technology allow precise selection of the most desired biologically active molecules - maximising your natural ingredient’s cosmetic effect.

Plant stem cells: the best of nature amplified - eSeminar Europe

Plants produce a multitude of actives, some more interesting than others. Advances in plant stem cell culture technology allow precise selection of the most desired biologically active molecules - maximising your natural ingredient’s cosmetic effect.

Plant Stem Cells: The Best of Nature Amplified - eSeminar U.S.

Plants produce a multitude of actives, some more interesting than others. Advances in plant stem cell culture technology allow precise selection of the most desired biologically active molecules - maximising your natural ingredient’s cosmetic effect.

REAL Deal: A New Reality for Beauty

Consumers are becoming disillusioned with images of manufactured beauty. The airbrushed, over-edited, and often impossibly-perfect visuals that have dominated the beauty industry are facing a backlash that demands a new approach: realness. Our Insights team invites you to learn how a shift in consumer attitude towards being real is impacting perceptions of beauty and what this could mean for your business. Join us live as we explore the evolving world of real beauty. Topics covered will include: Really Honest – Demands for transparency and openness across the world have made it more difficult to hide, creating an opportunity for brands to step-up to new expectations. Really My Own Self – A social cry that being yourself is the best way to be beautiful, and what this means to consumers trying to enhance who they are - or hide who they’re not.

Scanning the future of cosmetics - eSeminar Asia

Everybody knows about the main trends in cosmetics: naturality, ease of use (multi-activity), sustainability and ethics. But going beyond this, what will raise the attention of the consumer next year? What will make the buzz on the shelves? For once, we won’t talk about innovation in cosmetology but about trends you need to be aware of to stay ahead of the curve.

Scanning the future of cosmetics - eSeminar Europe

Everybody knows about the main trends in cosmetics: naturality, ease of use (multi-activity), sustainability and ethics. But going beyond this, what will raise the attention of the consumer next year? What will make the buzz on the shelves? For once, we won’t talk about innovation in cosmetology but about trends you need to be aware of to stay ahead of the curve.

Scientific Advances Supporting Your Claims - eSeminar Asia

A look at how new technology can improve and predict claims substantiation.

Scientific Advances Supporting Your Claims - eSeminar Europe

A look at how new technology can improve and predict claims substantiation.

Sensational Suncare Portuguese

Sensational Suncare Spanish

Sensitive Skin: A Solution for All

Both formulators and consumers of sensitive skin care have a major challenge on their hands. “Sensitive skin” has become a catch-all phrase that is leaving consumers as well as formulators struggling to find one perfect solution. Breakouts, redness, burning and stinging are all expressions of sensitive skin, and it is difficult to address all of these issues in one formulation. This leads to the question: can there be one total solution for consumers regardless of their skin sensitivity?

Skin diversity explained - eSeminar Asia

Different ethnic groups have different skin types. The most prominent distinction is skin color, but there are other physiological differences that are less visible and are important for understanding how to best treat various skin care needs. This E-seminar will explain an in-depth breakdown of the unique needs of various skin types, the differences among them, and how you can create more targeted formulations that address the multifaceted needs of a diverse skin care market. This event will cover: physiology, specific needs and ideas for targeting formulas.

Skin diversity explained - eSeminar Europe

Different ethnic groups have different skin types. The most prominent distinction is skin color, but there are other physiological differences that are less visible and are important for understanding how to best treat various skin care needs. This E-seminar will explain an in-depth breakdown of the unique needs of various skin types, the differences among them, and how you can create more targeted formulations that address the multifaceted needs of a diverse skin care market. This event will cover: physiology, specific needs and ideas for targeting formulas.

Skin diversity explained - eSeminar U.S.

Different ethnic groups have different skin types. The most prominent distinction is skin color, but there are other physiological differences that are less visible and are important for understanding how to best treat various skin care needs. This E-seminar will explain an in-depth breakdown of the unique needs of various skin types, the differences among them, and how you can create more targeted formulations that address the multifaceted needs of a diverse skin care market. This event will cover: physiology, specific needs and ideas for targeting formulas.

Solaveil ™ XT-40W

Presenting the new Titanium addition to the Solaveil Spextra Range and its classic and added benefits, certifications and formulation flexibility.

Stepping up to Meet Consumer Expectation for Sustainable Palm

Each one of us has a responsibility to protect our planet and its bio-diversity. The use of responsibly sourced palm oil that is certified for Mass Balance production by the Roundtable on Sustainable Palm Oil (RSPO) addresses both social and environmental issues associated with Palm Oil and represents a significant step change in supporting the use of Sustainable Palm Oil. Join Croda to learn more about: · Why using sustainable palm oil is environmentally sound · The importance of RSPO Supply Chain Certification via Mass Balance as a step change beyond Book & Claim credits · What it means to be a member of RSPO and why Croda supports sustainable palm

Stepping Up to Meet Customer Expectation for Sustainable Palm

The use of responsibly sourced palm oil that is certified for Mass Balance production by the Roundtable on Sustainable Palm Oil (RSPO) addresses both social and environmental issues associated with Palm Oil and represents a significant step change in supporting the use of Sustainable Palm Oil in Personal Care ingredients

Super Naturals: Addressing Cross-Generational Beauty Needs

What are Croda's Super Naturals and the key drivers for this new advanced solution? How can they be used to adress cross-generational beauty needs that are affecting today's consumers?

Supporting Your Sustainability Goals - Webinar Part.1 - Crodarom

Croda Group implements a corporate governance that applies to its whole organisation and that reflects its ethical, environmental and social commitments. Discover how this strong internal policy is translated into an adapted CSR strategy for each brand as well as some tangible outputs.

Supporting Your Sustainability Goals - Webinar Part.2 - Sederma

Croda Group implements a corporate governance that applies to its whole organisation and that reflects its ethical, environmental and social commitments. Discover how this strong internal policy is translated into an adapted CSR strategy for each brand as well as some tangible outputs.

Survival Kit: Formulating for the Modern Man

Join formulating and marketing experts in this formulating-focused follow-up to our Male Grooming Trends presentation as they discuss novel product formats, key ingredients and technologies sure to inspire your product development projects.

Survival Kit: Formulating for the Modern Man

Join formulating and marketing experts in this formulating-focused follow-up to our Male Grooming Trends presentation as they discuss novel product formats, key ingredients and technologies sure to inspire your product development projects.

Survival of the Modern Man: Emerging Male Grooming Trends

Whoever said being a man was simple is unaware of the increasing complexity that modern men encounter in today’s society. We invite you to learn how the changing economic and social attitudes towards masculinity are impacting male grooming habits and what this means for your business.

The ageing body: a cosmetic approach - eSeminar Asia

The ageing body: a cosmetic approach - eSeminar Europe

The Aging Body: A Cosmetic Approach

This presentation explores the most recent advances in cosmetic technologies that have been demonstrated to effectively help prevent and/or correct many of the changes that occur to the body with age.

The Science Behind Hair Damage Repair

Consumers are very much aware of the aesthetic consequences resulting from hair damage. Hair that is damaged becomes dull, frizzy and more difficult to style. A plethora of products for repairing hair damage is available to the consumer, and formulators are working diligently to surmount the challenge of creating ever-more-effective offerings. In addition, one aspect of the condition has remained unfixable to all but the almighty shears: split ends. That is, until now.

Understanding the Multi-Faceted Woman

Gaze into the future with an in-depth discussion on the direction of beauty trends and what this means for your business.

Vaccination against skin ageing - eSeminar Asia

Vaccination against skin ageing - eSeminar Europe

Vaccination Against Skin Aging - A Pipe Dream or a Possible Approach

A new concept in the fight against aging is believed to be beneficial to preserve the youthful appearance and delay certain aging symptoms. The idea is similar to the well known mechanism of vaccination against disease.

Viva la Vida en Colores

Trends and Croda response to the latin American market needs. Make Up

Viver a Vida em Cores

Make Up E-Seminar in Portuguese Trends and Croda Solutions for LatAm Market

What will Korea offer next: Skin care trends - eSeminar Asia

Korean skin care trends are significantly breaking through on the global Cosmetic industry. We’ve already seen the BB cream phenomena taking the beauty industry by storm. Since then, Korean women’s skin care secrets have been at the forefront of the market trends. Of course, with their multi-step skin care routine, innovation is everywhere: textures, devices, claims, ingredients… Some of them will disappear as they come but others will undoubtedly spread on the shelves in no time.

What will Korea offer next? Skin Care Trends

Korean women’s skin care trends are captivating consumers and the cosmetics industry – and for good reason. These multi-step skin care routines are loaded with innovation that works, from textures and ingredients to devices and claims.

What will resonate most with beauty consumers in 2016?

Opportunities to connect with consumers are dwindling, making the right messaging key to capturing their limited attention. In this market climate, understanding shifts in consumer attitudes is key to engaging with them for greater sales success. Through collaboration with a premiere global trends agency, Crodarom translates current megatrends in consumer attitudes, fashion and design into predictions for future cosmetic development. This year’s forecast focuses on exchanges and connections – with nature, the environment, our cultural pasts, and the richness of personal experience.

What's Behind the Mask? - eSeminar U.S.

Masks have made quite an entrance into the world of cosmetics, representing a nearly $5 billion turnover globally with 73% growth in the last five years, according to Euromonitor. There’s never been a better time to discover how masks fit into your formulation portfolio.

What's behind the mask? Trends and formulations - eSeminar Asia

This e-seminar will take you into the fast-evolving mask world. Market figures, trends, existing products, new textures, specific claims…are features that will be presented. And the icing on the cake is that they’ll come with concrete formulation examples to support you with your own developments.

What's behind the mask? Trends and formulations - eSeminar Europe

This e-seminar will take you into the fast-evolving mask world. Market figures, trends, existing products, new textures, specific claims…are features that will be presented. And the icing on the cake is that they’ll come with concrete formulation examples to support you with your own developments.

装飾美を超えた「アクティブカラーコスメ」

超高齢化社会になった日本、シニア世代は、いつまでも若々しくありたいという気持ちとは裏腹に加齢のサインが押し寄せてきています。ほうれい線、シワ、タルミといったサインが顔の造形に変化を及ぼす４０代、ハリが低下し、毛穴が目立ち始める３０代、いくら不摂生をしてもツルスベ肌の１０代とは異なり化粧ノリが悪くなり始める２０代、様々な年代の方々に、提案です。 海外、特にヨーロッパではスキンケア効果を訴求したメイクアップ製品数が年々増えています。ヨーロッパでは、朝、夜だけでなく昼間もスキンケアに積極的に取り組んでいます。 いままで使用しているスキンケア製品のほかに、スキンケア効果を兼ね備えたメイクアップ製品を使用すれば、超高齢化社会など何のそのです。